Segmental performance

  Revenue Growth
2009
£m
2008
£m

Reported
Constant
currency

Organic
Continuing operations     
North America 5,871 4,553 28.9% 3.6% 1.6%
Continental Europe 3,429 3,021 13.5% 0.1% (1.1)%
UK & Ireland 1,829 1,926 (5.0)% (5.0)% (5.4)%
Rest of the World 2,315 1,940 19.3% 2.9% 2.3%
Total
13,444
11,440
17.5%
1.3%
0.0%
  Operating profit Margin
2009
£m
2008
£m
2009
%
2008
%
Continuing operations
North America 441 311 7.5% 6.8%
Continental Europe 232 197 6.8% 6.5%
UK & Ireland 114 108 6.2% 5.6%
Rest of the World 148 104 6.4% 5.4%
Unallocated overheads (58) (62)
Excluding associates 877 658 6.5% 5.8%
Associates 7 4
Underlying 884 662
6.5%
5.8%
Amortisation of intangibles arising on acquisition (7) (3)    
Total
877
659
   
1
Constant currency restates the prior year results to 2009’s average exchange rates.
2
Operating profit includes share of profit of associates.
3
Underlying operating profit and margin excludes the amortisation of intangibles arising on acquisition.
4
Operating margin is based on revenue and operating profit excluding share of profit of associates.
5
Underlying operating margin excludes the amortisation of intangibles arising on acquisition.
6
Underlying profit before tax excludes the amortisation of intangibles arising on acquisition, hedge accounting ineffectiveness and the change in fair value of investments and minority interest put options.
7
Underlying basic earnings per share excludes the amortisation of intangibles arising on acquisition, hedge accounting ineffectiveness, the change in fair value of investments and minority interest put options and the tax attributable to these amounts.
8
Organic growth is calculated by adjusting for acquisitions (excluding current year acquisitions and including a full year in respect of prior year acquisitions), disposals (excluded from both periods) and exchange rate movements (translating the prior year at current year exchange rates) and compares the current year results against the prior year.
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